The Farther a New Product Idea Is Allowed to Proceed

question 16

Multiple Choice

The farther a new product idea is allowed to proceed through the development process:

• A) lesser the number of people who believe in the concept.
• B) the tougher it is to stop the product.
• C) the easier it is to wave aside the hurdles.
• D) the lesser support it receives from R&D workers.

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Definitions:

General Tendency

An overall direction or inclination in behavior, thought, or attitude that is common across different contexts or situations.

Good Outcomes

Positive or desirable results or consequences of an action or situation.

Optimistic Explanatory Style

A tendency to explain positive events as having permanent causes, while attributing negative events to temporary causes.

Situational Factors

Environmental circumstances or conditions that can affect behavior and decision-making.