Which of the Following Adopter Groups Are the Most Important

question 83

Multiple Choice

Which of the following adopter groups are the most important for concept testing of new products and, probably, market acceptance?

• A) Early majority and late majority
• B) Early majority and laggards
• C) Innovators and early adopters
• D) Innovators and laggards

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Definitions:

Opportunity Cost

The potential benefit that is given up when choosing one alternative over another.

Comparative Advantage

The ability of a party to produce a particular good or service at a lower marginal cost than others.

Steel

An alloy of iron and carbon, and sometimes other elements, used as a primary material in buildings, infrastructure, tools, ships, automobiles, machines, appliances, and weapons.

Automobiles

Motor vehicles designed and manufactured to transport individuals or small groups of people.