Briefly Describe How the Purpose of Evaluation Varies Through Each

question 58

Essay

Briefly describe how the purpose of evaluation varies through each stage of the new product development process.

---

Definitions:

Secondary Stakeholder

A party that is indirectly affected by a company's activities but is not engaged in transactions with the company. Their interests may still impact the company's decisions.

Social Responsibility

Refers to the obligation of individuals and organizations to act for the benefit of society at large, balancing profit-making activities with activities that benefit the community.

Stakeholder Orientation

A business approach that prioritizes the needs, interests, and well-being of all stakeholders in decision-making processes.

Intangible Assets

Assets that do not have a physical presence but possess value, such as intellectual property, brand recognition, and patents.