Gourmetz, a Fast Food Joint, Seeks to Launch a New

question 46

Multiple Choice

Gourmetz, a fast food joint, seeks to launch a new range of organic pizzas. The determinant attributes for the new product range of pizzas are identified as spiciness, flavor, and thickness. The range for each of these attributes is also selected. Cards representing each variant that combines specific levels of determinant attributes are prepared and given to consumers. Then, the best level of each attribute is combined into an overall favorite product. This is an example of _____.

• A) cost-benefit analysis
• B) VRIO framework
• C) SWOT analysis
• D) trade-off analysis

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Definitions:

Specific Environment

The external factors and influences that are directly relevant and impactful to an organization's operations, including competitors, customers, and suppliers.

Dynamic Force

Represents the energy or motivation that drives change and movement within various contexts, often related to organizations or personal development.

General Environment

The overall conditions and factors external to a business that affect its strategy and performance, such as economic, social, and political conditions.

Wheel of Innovation

A conceptual tool used to illustrate the cyclic process of innovation, from idea generation to implementation.