Concept Testing Will Work Best For

question 5

Multiple Choice

Concept testing will work best for:

• A) concepts related to consumer packaged goods.
• B) concepts embodying new art and entertainment.
• C) concepts embodying some new technology that users cannot visualize.
• D) concepts related to a product whose prime benefit is a personal sense.

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Definitions:

Attribution Theory

The theory that we explain someone’s behavior by crediting either the situation or the person’s disposition.

Dispositions

Enduring characteristics or tendencies to act or feel in a certain way.

Situational Constraints

External factors that limit or influence an individual's ability to perform a task or achieve a goal.

Personality Traits

Enduring patterns of thought, feeling, and behavior that characterize an individual across different situations and over time.