A Concept Statement Developed During the New Product Development Process

question 27

Multiple Choice

A concept statement developed during the new product development process:

• A) describes the technology to be used for manufacturing the product.
• B) discusses the results of prototype testing.
• C) states a difference and how that difference benefits the customer.
• D) lists the guidelines for developing the new product.

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Definitions:

Negative Reinforcement

Process in which people avoid being exposed to feared objects and their avoidance is reinforced by the subsequent reduction of their anxiety.

Natural Environment Type Phobia

A persistent and irrational fear of specific situations, activities, or things in the natural environment, such as heights or water.

Situational Type Phobia

A type of anxiety disorder characterized by irrational fear of specific situations, such as flying, heights, or enclosed spaces.

Social Anxiety Disorder

A mental health condition characterized by an intense, persistent fear of being watched and judged by others in social situations.