Research into Customer Perceptions Can Be Used to Generate a Determinant

question 68

True/False

Research into customer perceptions can be used to generate a determinant gap map based on attribute ratings provided by customers.

---

Definitions:

Clinical Interview

A method used in psychology to gather information about an individual's psychological state and functioning through a structured conversation.

DSM

The Diagnostic and Statistical Manual of Mental Disorders, a handbook used as a standard criteria for the classification of mental disorders.

DSM-4

The fourth edition of the Diagnostic and Statistical Manual of Mental Disorders, a guide for diagnosing mental disorders.

Psychological Disorders

Patterns of behavioral or psychological symptoms that impact multiple areas of life, leading to distress for the person experiencing them.