Perceptual Gap Mapping

question 21

Multiple Choice

Perceptual gap mapping:

• A) considers nuances and shadings of consumer responses.
• B) cannot identify or evaluate interrelationships and synergies.
• C) primarily deals with "conceptual leaps" critical to developing new-to-the-world products.
• D) cannot be used for concept generation and new product development.

---

Definitions:

Metastatic Cancer

Cancer that has spread from the place where it first started to another place in the body.

Assisted-Living Agency

An organization that provides residential care services and support to individuals who cannot live independently but do not require the full-time care of a nursing home.

Daily Medications

Prescribed drugs that are taken regularly each day to manage or treat specific medical conditions.

Tube Feeding

A medical procedure to provide nutrition to individuals who cannot obtain nutrition by mouth, using a tube placed into the stomach or intestine through the nose or abdomen.