The Reason It Is Important to Use Determinant Attributes in Making

question 2

Multiple Choice

The reason it is important to use determinant attributes in making market maps is:

• A) to group individual respondents together into benefit segments based on their preferences.
• B) to identify market segmentation techniques for potential markets.
• C) to find a spot on the map where a gap offers potential as a new item.
• D) to reduce a large number of attributes to a small number of underlying factors.

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Definitions:

Contingent Reinforcement

A behavioral strategy where the provision of rewards or punishments is directly linked to the occurrence or non-occurrence of a specific behavior.

Rewards

Benefits or recognition provided to individuals or groups for their performance and achievements.

Continuous Schedule

A plan or system where operations or activities are carried out without interruption or breaks, often requiring a high level of coordination and resources.

Reinforcement Schedule

A plan or rule that determines how often a desired response will be reinforced in behavior modification.