Crunchie Cereals Inc

question 57

Multiple Choice

Crunchie Cereals Inc., to better anticipate customer needs, sent its product and marketing teams to visit the homes of U.S. families that regularly used its products. Based on the data gathered from analyzing consumer behavior, the product managers concluded that office-going customers would like to have their cereal on the go. Keeping this in mind, Crunchie Cereals came up with a new "Crunch-on-the-go" portable package. Identify the methodology used to gather information regarding customer needs in this scenario.

• A) Leap study
• B) Ethnographic market research
• C) Scenario analysis
• D) Screening

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Definitions:

Goals Met

A term indicating the achievement of predefined objectives or targets.

Planning

The process of outlining business goals, strategies, and actions to achieve desired outcomes.

Controlling

The process of monitoring and adjusting plans and strategies to ensure goals and objectives are achieved within an organization.

Direct Labor

The pay awarded to employees who are directly part of manufacturing goods or delivering services.