Which of the Following Is True of Role Playing as a Research

question 45

Multiple Choice

Which of the following is true of role playing as a research technique?

• A) There is substantial evidence of its successful use in generating ideas for new products.
• B) This technique tends to undermine creativity.
• C) It would be valuable in instances where product users are unable to verbalize their reactions.
• D) It would not be suitable in instances where consumers are emotionally unwilling to express their views.

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Definitions:

Frame Breaking

Involves significantly changing or challenging traditional beliefs, practices, or structures.

Reorientation

The process of changing one's focus, direction, or commitments towards new goals or principles.

Nadler-Tushman Model

A framework used for diagnosing organizational behavior and performance, focusing on the alignment between strategy, structure, and processes.

Least Risky

Refers to the option or decision that poses the lowest level of risk or danger.