In an Attempt to Extend the Life of Its Brand

question 5

Multiple Choice

In an attempt to extend the life of its brand of AquaFresh soap, Agate Inc., a soap manufacturer, makes certain enhancements to the characteristics and quality of its soaps. Agate's products would best fit into the new product category of:

• A) line extensions.
• B) new-to-the-firm products.
• C) new-to-the-world products.
• D) product improvements.

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Definitions:

Chemiosmosis

The movement of ions across a semipermeable membrane, down their electrochemical gradient, which is used by cells to generate ATP during processes like photosynthesis and cellular respiration.

Glycolysis

The metabolic pathway that breaks down glucose into pyruvate, releasing energy and pyruvic acid, the first step in cellular respiration.

Citric Acid Cycle

A set of chemical transformations that enable aerobic entities to produce energy, through the oxidation of acetate from carbohydrates, fats, and proteins into carbon dioxide.

Acetyl CoA

A molecule that plays a vital role in metabolism, particularly in the synthesis and oxidation of fatty acids, and the Krebs cycle for energy production.