Product Portfolio Management Refers to the Procedure That Takes a New

question 17

True/False

Product portfolio management refers to the procedure that takes a new product idea through concept evaluation, product development, launch, and post-launch.

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Definitions:

BCG Growth-Market Share Matrix

A strategic planning tool developed by the Boston Consulting Group, which helps companies analyze their business units or product lines based on relative market share and market growth rate.

Strategic Business Units

Subsidiaries or divisions within a larger corporation, each focusing on a specific market segment or strategic goal.

Market Shares

The percentage of an industry's sales that a particular company controls, indicating the company's strength in the market.

Boston Consulting Group (BCG)

A global management consulting firm known for its business strategy expertise and the BCG Matrix, a tool for portfolio analysis.