Research Shows the Two Key Factors Shaping the Decision to Purchase

question 74

True/False

Research shows the two key factors shaping the decision to purchase online are utility and trust.

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Definitions:

Fair Value

An estimate of the market value of an asset, based on what a knowledgeable, willing, and unpressured buyer would likely pay to a knowledgeable, willing, and unpressured seller in the market.

Commercial Substance

A concept in accounting indicating that a transaction has caused a change in the financial position of the parties involved.

Commercial Substance

A condition in financial accounting where a transaction significantly changes the economic position of an entity.

Book Value

The net value of an asset calculated as total assets minus total liabilities, often used to estimate a company's value.