Interactivity in the Context of E-Commerce Provides Which of the Following

question 13

Multiple Choice

Interactivity in the context of e-commerce provides which of the following functionalities?

• A) the ability to physically touch and manipulate a product
• B) complexity and content of a message
• C) the ability of consumers to create and distribute content
• D) the enabling of two-way communication between consumer and merchant

---

Definitions:

All-Expenses-Paid Trip

A vacation or trip where all the costs, including travel, accommodations, and often meals and activities, are paid for in advance by the provider.

Pull Strategy

A marketing approach where a company focuses on creating demand for a product, encouraging consumers to actively seek out and buy the product.

Push Strategy

A marketing approach where businesses push their products to be seen by consumers, typically through advertising and promotions, rather than waiting for consumer interest.

Advertising Campaign

A series of coordinated advertisements with a unified theme, aimed at promoting a product, service, or idea.