Buyers Tend to Prefer Stimulus Response Selling Approaches Over Need

question 36

True/False

Buyers tend to prefer stimulus response selling approaches over need satisfaction selling approaches.

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Definitions:

Communication Values

The principles and standards that influence how effectively individuals and organizations express ideas and information.

Expectations

Anticipated outcomes or standards that individuals or groups believe should be met in a given context.

Communication Style

The way in which an individual expresses themselves verbally and non-verbally when interacting with others.

Own Culture

The customs, traditions, and values of the society or community an individual identifies with or belongs to.