Which of the Following Statements Is True of the Stimulus

question 59

Multiple Choice

Which of the following statements is true of the stimulus response form of personal selling?​

• A)​In the stimulus response form of personal selling, the buyer takes a dominant role in the sales dialogue.
• B)The stimulus response form of personal selling cannot be used with a canned sales presentation.
• C)​The stimulus response form of personal selling calls for the buyer to dominate the flow of conversation.
• D)​Inexperienced salespeople can rely on the stimulus response form of personal selling.
• E)​The stimulus response form of personal selling is most suitable when the prospects are professional buyers.

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Definitions:

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