Maria Is a Young Salesperson Who Understands Her Customers' Needs

question 50

Multiple Choice

Maria is a young salesperson who understands her customers' needs in detail and explains how the products she is selling would help her customers with their issues.She uses the _____ approach to personal selling.​

• A)​stimulus-response
• B)need satisfaction
• C)​contingency selling
• D)​mental states
• E)​problem-solving

---

Definitions:

Ethical Decision-Making Process

A procedure for evaluating and choosing among alternatives in a thoughtful manner based on values and ethical principles.

AMA Code of Ethics

is a guideline set by the American Marketing Association outlining professional ethical norms and behaviors for marketers, promoting integrity and fairness.

Market Research Project

A structured initiative aimed at gathering and analyzing data about consumers, competitors, and market trends to support decision-making in marketing strategy and business development.

Conscious Marketing Approach

A marketing strategy that emphasizes ethical practices, sustainability, and considering the broader impact on society and the environment.