Examlex
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Price Cutting Campaign
A marketing strategy involving the reduction of prices of goods or services to attract more customers or drive sales volume.
Predatory Pricing
A strategy where a company sets very low prices with the intent to drive competitors out of the market, which can sometimes lead to monopolistic practices.
Marketing Director
A senior executive responsible for directing and overseeing marketing strategies and campaigns to boost brand awareness and sales.
Smaller Competitors
Companies with a smaller market share or resources compared to the leading firms in an industry.
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