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Technology Adoption Life Cycle
A sociological model that describes the adoption or acceptance of a new product or innovation, classified as innovators, early adopters, early majority, late majority, and laggards.
Innovations
The introduction of new ideas, goods, services, or processes which improve upon the existing standards, often leading to competitive advantage.
Crossing the Chasm
A marketing theory that describes the challenge of transitioning from early adopters to a broader mainstream market.
Consumer
An individual who purchases goods and services for personal use.
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