The Ultimate Question a Buyer Asks Is: Why Should I

question 22

Short Answer

The ultimate question a buyer asks is: Why should I use your product over the one I am currently using? A salesperson must have _________ to answer this question.

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Definitions:

Lesion

Tissue destruction. A brain lesion is a naturally or experimentally caused destruction of brain tissue.

Neurotransmitter

Chemical substances in the nervous system that transmit signals from one neuron to another across synapses.

Agonist

A chemical or drug that binds to receptors in the brain and causes a reaction, often mimicking the action of naturally occurring substances.

Autonomic Division

The part of the nervous system responsible for control of the bodily functions not consciously directed, such as breathing, the heartbeat, and digestive processes.