The Ultimate Question a Buyer Asks Is: Why Should I

question 22

Short Answer

The ultimate question a buyer asks is: Why should I use your product over the one I am currently using? A salesperson must have _________ to answer this question.

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Definitions:

Structural

Related to the underlying or organizing framework of a system, often used in contexts such as sociology, engineering, and architecture.

Symbolic Interactionism

A theoretical framework in sociology that emphasizes how individuals create and modify their social reality through interaction, based on the interpretation of symbols.

Structural-functionalism

A sociological theory that views society as a complex system whose parts work together to promote stability and integrity.

Conflict Theory

A sociological perspective that views social life as a competition, and focuses on the distribution of resources, power, and inequality within a society.