In the Context of Buying Teams,which of the Following Is

question 61

Multiple Choice

In the context of buying teams,which of the following is a role of influencers?​

• A)​To determine which product or service will be purchased
• B)To negotiate final terms of purchase with suppliers
• C)​To point out the need for a product and thus initiate the search
• D)To provide inputs and assessments of different product offerings​
• E)​To facilitate the exchange of information between a salesperson and a buying team

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Definitions:

Cognitive Processes

Mental actions or operations that include thinking, reasoning, problem-solving, decision-making, and memory.

Associative Learning

A learning process where a relationship is formed between two stimuli or between a stimulus and a behavior.

Negative Reinforcement

A method in behavioral psychology that increases the likelihood of a behavior by removing an unpleasant stimulus when the behavior occurs.

Discrimination

Biased or unfair behavior towards various groups of individuals, particularly based on their racial background, age, or gender.