When a Buyer's Desired State and the Actual State Are

question 2

True/False

When a buyer's desired state and the actual state are at the same level,the buyer is not motivated to make a purchase.

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Definitions:

Peripheral Nervous System

The Peripheral Nervous System is the part of the nervous system consisting of the nerves and ganglia outside of the brain and spinal cord.

Top-Down Processing

A cognitive process where perception begins with the brain applying what it knows and expects to perceive and then works downward to the specifics of the input received.

Neocortical Processing

Relates to the functions of the neocortex, a part of the brain involved in higher-order brain functions such as sensory perception, cognition, and motor control.

Temporal Processing

The brain's ability to perceive and organize stimuli or events in time, including the capacity to sequence, compare, and predict temporal relationships.