Which of the Following Strategies Leads to an Effective Sales

question 60

Multiple Choice

Which of the following strategies leads to an effective sales presentation?​

• A)​Retaining the product offering being proposed even if it is different from buyer's needs
• B)Giving equal importance to all the attributes irrespective of their importance weights​
• C)​Altering the buyer's beliefs about the proposed offerings when the buyer underestimates the product
• D)​Avoiding calling attention to neglected attributes
• E)​Refraining from altering the buyer's beliefs about the competitor's offerings even when the buyer overestimates the competitor's product

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Definitions:

Manufacturing Overhead

Indirect production costs that cannot be directly attributed to specific units produced, such as utilities and rent for the production facility.

Cost of Goods Sold

The direct costs attributable to the production of goods sold by a company, including materials, labor, and overhead costs.

Direct Materials

Raw materials that are directly traceable to the production of specific goods or services.

Raw Materials

Basic materials that are used in the manufacturing process to produce goods or finished products.