An Executive Summary Should:​

question 23

Multiple Choice

An executive summary should:​

• A)​make it as easy as possible for a buyer to make a positive purchase decision.
• B)spell out a customer's problems, the nature of the proposed solution, and the resulting benefits to the customer.
• C)​offer a succinct overview and background of a firm, but emphasize only the company's capabilities.
• D)​emphasize the benefits resulting from the solution and not the product or service being sold.
• E)​present a sales agreement for a buyer to sign off on and complete.

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Definitions:

Economic Profits

The difference between a firm's total revenues and its total costs, including both explicit and implicit costs, representing excess profit above normal expected returns.

Resources Required

The inputs needed for the production of goods or services, including time, labor, capital, and materials.

Long-Run Adjustment

The process of economic agents fully adapting to changes in conditions or policies over time, reaching a new equilibrium.

Economic Profits

The difference between total revenue and total costs, including both explicit and implicit costs, representing the additional amount earned beyond the next best alternative.