An Executive Summary Should:​

question 23

Multiple Choice

An executive summary should:​

• A)​make it as easy as possible for a buyer to make a positive purchase decision.
• B)spell out a customer's problems, the nature of the proposed solution, and the resulting benefits to the customer.
• C)​offer a succinct overview and background of a firm, but emphasize only the company's capabilities.
• D)​emphasize the benefits resulting from the solution and not the product or service being sold.
• E)​present a sales agreement for a buyer to sign off on and complete.

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Definitions:

Cognitive Strategy

Techniques or methods employed to improve mental processes such as learning, memory, problem-solving, and decision-making.

Delusional Beliefs

Firmly held convictions despite strong evidence to the contrary, often a symptom of psychiatric disorders.

Hallucinatory Experiences

Phenomena where an individual perceives something to exist that does not actually exist outside their mind, such as seeing or hearing things that aren't there.

Negative Symptoms

Features primarily seen in psychiatric conditions like schizophrenia, characterized by deficits or decreases in normal functioning, such as blunted emotions or social withdrawal.