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While Selling Sales Force Automation Software,James,a Salesperson,says That Using the Software

question 13

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While selling sales force automation software,James,a salesperson,says that using the software is like having a secretary that will work for free.James is using a(n) _____.​


Definitions:

Implicit Personality Theory

A psychological concept suggesting that individuals use a set of assumptions to make inferences about the personalities of others based on limited observable traits.

Primacy Effect

The psychological phenomenon where the first pieces of information presented to an individual have a greater impact on their perception and memory than information that comes later.

Negativity Bias

The psychological tendency to pay more attention and give more weight to negative than positive experiences or information.

Role Schemas

Cognitive structures that contain information about the features, behaviors, and expectations associated with social roles.

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