Magazine Computer Ads Seldom Feature Endorsements from Hollywood Stars or Great

question 13

Multiple Choice

Magazine computer ads seldom feature endorsements from Hollywood stars or great athletes. Instead, they offer detailed information for consumers to develop more positive opinions about the company's products. This advertising strategy best illustrates

• A) the reciprocity norm.
• B) central route persuasion.
• C) normative social influence.
• D) deindividuation.

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Definitions:

Low Context

Communication style in which messages are explicit and specific, not relying heavily on the context or non-verbal cues to convey meaning.

Statutory Law

Legally enacted; deriving authority from law.

Computer Databases

Organized collections of data or information that can be electronically stored, accessed, manipulated, and updated.