Evolutionary Psychologists Attribute the Human Tendency to Fear Snakes and Heights

question 323

Multiple Choice

Evolutionary psychologists attribute the human tendency to fear snakes and heights to

• A) gender schemas.
• B) the X chromosome.
• C) brain plasticity.
• D) genetic predispositions.

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Definitions:

Routine Problem Solving

A decision-making approach used for frequently encountered, low-involvement purchase decisions, involving minimal effort and consideration.

Consumer Touchpoints

A marketer’s product, service, or brand points of contact with a consumer from start to finish in the purchase decision process.

Purchase Decision Process

The stages consumers go through before, during, and after making a purchase, including recognition of needs, information search, evaluation of alternatives, purchase decision, and post-purchase behavior.

Consumer Purchase Decision Process

The sequence of steps consumers go through, from recognizing a need or want to the post-purchase evaluation.