Bryan and Test (1967) Conducted an Experiment in Which a Randomly

question 29

Multiple Choice

Bryan and Test (1967) conducted an experiment in which a randomly assigned group of drivers were more likely to help if they had first observed another driver helping a person on the road than those in a group who had not observed another driver helping. This study:

• A) provides strong support that altruism is found in the behavior of ordinary citizens.
• B) provides a weak kind of evidence because it was a quasi-experiment.
• C) does not support the claim that people are either altruistic or egoistic.
• D) shows that helping may depend on observing another person helping.

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The exposure a brand gains through word-of-mouth or other non-paid forms of promotion, often amplified by digital platforms and social media.

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