Nancy Sells Textbooks to College Professors by Visiting Their Offices

question 11

Multiple Choice

Nancy sells textbooks to college professors by visiting their offices. What type of activity is this?

• A) direct marketing
• B) personal selling
• C) face-to-face promotion
• D) promotional marketing

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Definitions:

Security Need

A fundamental psychological or physiological requirement for safety, stability, and protection from harm or threat.

Innovation Process

The systematic approach to developing and implementing new ideas, products, or processes, from initial conception through to successful market introduction.

New Washing Machine

Refers to a recently introduced model or unit of a household appliance designed for laundering clothes and textiles.

Initial Model

The first or preliminary version of a model that provides a basic framework for understanding or representing a concept or system.