When Tylenol Mentions in Its Advertising That It Doesn't Upset

question 13

Multiple Choice

When Tylenol mentions in its advertising that it doesn't upset the stomach like aspirin, what type of advertising is it using?

• A) informative
• B) comparative
• C) persuasive
• D) reminder-oriented

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Definitions:

Dissonance Reduction

The process of alleviating cognitive dissonance by adjusting, adding, or minimizing the importance of cognitions (thoughts, beliefs).

Initiation Rite

A ceremony, ritual, or event marking the entrance or acceptance of an individual into a group or society.

Group Prototypicality

The extent to which a member of a group represents the average or typical attributes, behaviors, or characteristics of that group.

Social Loafing

A scenario where members of a team contribute less effort to reach a target than they would if working individually.