Consumers Usually Describe a Product by Its _________; Marketers Focus

question 37

Multiple Choice

Consumers usually describe a product by its _________; marketers focus on ________.

• A) cost; production method
• B) image; price
• C) features; benefits
• D) attributes; distribution method

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Definitions:

Element

A pure substance consisting of only one type of atom, distinguished by its atomic number.

LUQ

Left Upper Quadrant, a term used in medicine to refer to the upper left section of the abdomen.

Stomach

An organ of the digestive system that helps in the digestion and breakdown of food through the action of enzymes and acid.

Spleen

An organ located under the ribcage and above the stomach in the left upper quadrant of the abdomen, which filters and stores blood as part of the immune system.