________ Products Are Those That Are Purchased After the Consumer

question 10

Multiple Choice

________ products are those that are purchased after the consumer has compared competing products in competing stores.

• A) Specialty
• B) Comparative
• C) Shopping
• D) Popular

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Definitions:

Conditioned Stimulus

A previously neutral stimulus that, after being associated with an unconditioned stimulus, evokes a conditioned response.

Unconditioned Stimulus

An automatic and naturally occurring stimulus that elicits a response without the need for prior learning.

Conditioned Response

A conditioned response is a reaction to a formerly neutral stimulus that, through conditioning, has become linked to an unconditioned stimulus.

Unconditioned Stimulus

A stimulus that naturally and automatically triggers a response without prior conditioning.