Tom Colicchio, a Successful Restaurateur and Judge on the Reality

question 36

Multiple Choice

Tom Colicchio, a successful restaurateur and judge on the reality series Top Chef, discovered that service preferences are different in North America than in his country of Italy. His product should be segmented based on __________________________________________.

• A) demographics
• B) geography
• C) product use
• D) psychographics

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Definitions:

Conceptual Component

The aspect of understanding that involves the mental processes of grasping ideas, principles, and theories.

Interpersonal Communication

The process of exchanging information, feelings, and meaning between two or more people through verbal and/or non-verbal methods.

Emotional Dimensions

Aspects of experiences that involve feelings, mood, and affective states, affecting personal and social behavior.

Psychological Defenses

Mental processes that protect individuals from unacceptable thoughts or feelings.