Long-Term Customers Buy More, Require Less Service, and Provide Valuable

question 11

Multiple Choice

Long-term customers buy more, require less service, and provide valuable feedback to a marketer. These elements contribute to a high __________________________________.

• A) propensity to consume
• B) relationship
• C) brand loyalty
• D) lifetime value of a customer

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Definitions:

Midbrain

A part of the brainstem that plays an important role in vision, hearing, motor control, sleep/wake, arousal (alertness), and temperature regulation.

Cerebral Meninges

The three protective membranes that surround the brain and spinal cord.

Olfactory Nerves

The first pair of cranial nerves responsible for the sense of smell, transmitting sensory information from the nasal cavity to the brain.

Optic Nerves

Nerves responsible for transmitting visual information from the retina to the brain.