Which Section of a Business Plan Addresses the Target Customer

question 17

Multiple Choice

Which section of a business plan addresses the target customer base and how to promote business with that base?

• A) the company vision
• B) the client blueprint
• C) the marketing strategy
• D) the mission statement

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Definitions:

Meaningfully Shared Characteristics

Traits or features that are held in common among a group or category of things, providing significant insight into their nature or behavior.

Mass Affluent

A demographic group characterized by their substantial disposable income, though not wealthy enough to be considered rich by traditional standards.

Investable Assets

Financial assets or securities that individuals or institutions can purchase in order to generate returns.

Market Segmentation

The process of dividing a larger market into smaller groups, or market segments, based on meaningfully shared characteristics.