Identify the Business Era During Which Managers Began to Pay

question 1

Multiple Choice

Identify the business era during which managers began to pay more attention to what consumers wanted and needed rather than simply to what the firm could produce.

• A) The Industrial Revolution
• B) The Production Era
• C) The Marketing Era
• D) The Relationship Era

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Definitions:

Organizational Socialization

The process by which new employees learn the values, norms, and required behaviors of an organization.

Shared Assumptions

Common beliefs or ideas implicitly accepted by a group or organization that influence its culture and decision-making processes.

Enacted Values

Represent the values and norms that are actually exhibited or converted into employee behavior within an organization.

Corporate Value Statements

Declarations made by a company to express its core principles and ethical standards intended to guide its practices and decisions.