Ronan Is Giving a Presentation to Convince the Board of Directors

question 84

Multiple Choice

Ronan is giving a presentation to convince the board of directors that they should build a new plant in Dallas to eliminate bottlenecks. He has "presenter's block" and needs help defining his main idea. Your suggestion to him would be to ________.

• A) prepare a descriptive summary, so that the members get all the details
• B) ask the board to summarize, so that he knows that he has relayed the message correctly
• C) limit his scope
• D) compose a one-sentence summary that links his subject and purpose to his audience's frame of reference

Understand the concept of cognitive dissonance and its effects on attitude change.

Comprehend the importance of attractiveness and similarity in partner selection.

Grasp the principle of the mere exposure effect and its influence on preferences.

Recognize fundamental attribution error and its impact on social perception.

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Definitions:

Product Designers

Professionals specialized in creating and developing the specifications and features of products, focusing on aspects such as functionality, aesthetics, and usability.

Promotional Activities

Marketing efforts designed to inform, persuade, or remind potential customers about a product or service to increase sales and market presence.

Market Feedback

Information obtained from consumers regarding their experience with and perceptions of products or services.

SPIN Selling

A sales technique that stands for Situation, Problem, Implication, Need-Payoff, focusing on asking questions to understand customer needs and offering solutions that directly address those needs.