Which of the Following Is TRUE About the Use of Emotional

question 112

Multiple Choice

Which of the following is TRUE about the use of emotional and logical appeals in persuasive messages?

• A) A good persuasive business message should rely solely on logical appeals.
• B) All persuasive appeals are either purely logical or purely emotional.
• C) The use of emotional appeals in marketing and sales messages is unethical.
• D) Most persuasive business messages rely more on logic.

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Definitions:

Random Variable

A variable whose values are outcomes of a random phenomenon and are subject to variability, characterized by a distribution.

Normal Distribution

A distribution of probabilities that is evenly spread about the mean, indicating that occurrences close to the mean are more common than those further away.

Standard Deviation

A statistic that measures the dispersion or variability of a data set relative to its mean.

Normal Distribution

A probability distribution that is symmetrical around its mean, showing that data near the mean are more frequent in occurrence than data far from the mean.