You Need to Convey to a Customer That His Shipment

question 95

Multiple Choice

You need to convey to a customer that his shipment will arrive a week late. Which of the following lines will be most effective in communicating this news?

• A) We regret to inform you that your shipment will arrive a week late.
• B) Due to unavoidable circumstances, your shipment has been delayed by a week.
• C) Your shipment will be delivered next week.
• D) Your shipment will arrive next week, even though we promised that you would receive it this week.

---

Definitions:

Design the Promotion

The process of creating and planning marketing strategies to increase the awareness or sales of a product or service.

State the Mission

involves clearly expressing the purpose, goals, and values of an organization.

Hierarchy of Effects

A sequence of stages a consumer goes through, from initial awareness of a product to actual purchase, typically including stages such as knowledge, liking, preference, conviction, and purchase.

Consumer's Desire

The wants or needs of customers that drive their purchasing decisions.