Which of the Following Is TRUE About Maintaining High Ethical

question 149

Multiple Choice

Which of the following is TRUE about maintaining high ethical and legal standards when developing persuasive business, marketing, and sales messages?

• A) A money-back guarantee or letters from satisfied customers can be used as the sole evidence to a claim.
• B) If you claim that your food product lowers cholesterol, for example, you must have scientific evidence to support that claim.
• C) Thankfully, for Internet-based marketers, there are no regulations for unsolicited email.
• D) Trying to attract buyers by advertising a product that you don't intend to sell, and then trying to sell them another product, is legal but not ethical.

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