If You Have Mildly Negative Information to Deliver as Part

question 15

Multiple Choice

If you have mildly negative information to deliver as part of a positive message you should ________.

• A) put the negative information last
• B) put the negative information first
• C) put the negative information in a separate message; never combine positive and negative information
• D) put the negative information in a favourable context

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Definitions:

Cash Outflows

Expenditures of cash by a business, including operating expenses, investment outlays, and financing payments.

Dividend

A fraction of a corporation's profits allocated to its stockholders, often as cash or more shares.

Required Return

This is the minimum return an investor expects to receive on an investment, factor in the risk involved.