To De-Emphasize Price, Look for Ways to Increase the Perceived

question 108

True/False

To de-emphasize price, look for ways to increase the perceived value of the purchase and decrease the perceived cost.

---

Definitions:

Antidepressant

A medication designed to alleviate symptoms of depression by adjusting chemical imbalances of neurotransmitters in the brain.

Prozac

A brand name for fluoxetine, an antidepressant medication used in the treatment of depression, obsessive-compulsive disorder, and several other mental health conditions.

Nardil

A brand name for phenelzine, a medication used primarily in the treatment of depression by inhibiting the breakdown of monoamine neurotransmitters.

Tricyclic

A type of antidepressant medication used to treat depression by affecting neurotransmitter levels in the brain.