A Message That Attempts to Change an Audience's Attitudes, Beliefs

question 106

Multiple Choice

A message that attempts to change an audience's attitudes, beliefs, or actions is a ________ message.

• A) routine
• B) negative
• C) persuasive
• D) positive

---

Definitions:

Quantity Effect

The impact on the total quantity bought or sold in a market as a result of changes in price.

Least Elastic

Refers to the good or service with the least sensitivity to changes in price, meaning the quantity demanded or supplied changes very little with price changes.

Immediate Market Period

A very short time frame in market analysis where the supply of goods is fixed.

Price Elasticity

An indicator showing the degree to which the demand for a product changes in response to a price change for that product, calculated as a percentage.