When Your AIDA Message Uses the Indirect Approach and Is

question 136

Multiple Choice

When your AIDA message uses the indirect approach and is delivered by memo or email, your subject line should ________.

• A) be of a routine nature
• B) reveal the main idea
• C) be interesting
• D) not be relevant to the main idea

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Definitions:

Conditions Precedent

Contractual stipulations that must be met before a contract becomes effective or before an obligation must be fulfilled.

Frustrated Contract

A contract that, through no fault of either party, is rendered incapable of being performed due to an unforeseen event, leading to the contract being void and freeing all parties from their obligations.

Torrential Rains

Intense, heavy rainfall in a short period of time, often leading to flooding.

Doctrine of Frustration

A legal principle that excuses parties from fulfilling contract obligations due to unforeseen circumstances rendering the contract impossible, illegal, or radically different.