In Marketing and Sales Messages, What Is the Primary Difference

question 23

Multiple Choice

In marketing and sales messages, what is the primary difference between selling points and benefits?

• A) Selling points are ethical to use whereas benefits are not.
• B) Selling points focus on the user rather than the product.
• C) Selling points focus on the product rather than the user.
• D) Selling points are unethical to use whereas benefits are not.

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Definitions:

Big Sale

A significant reduction in the prices of products or services, often for a limited period, to attract customers and increase sales volume.

Smartphone Alert

Notifications or messages sent to a smartphone to inform the user about various types of information, including reminders, warnings, or updates.

Customer Service Objective

A goal that focuses on delivering superior service to customers, aiming to meet or exceed their expectations and enhance satisfaction.

Lead Time

The time interval between the initiation and completion of a process, such as the period from ordering to receiving a product.