What Guidelines Should Be Remembered When Developing the Subject Line

question 95

Essay

What guidelines should be remembered when developing the subject line of your AIDA message that uses the indirect approach and is delivered by memo or email? Rewrite the following email subject line following these guidelines: "Rejection of your proposal for a four-day workweek"

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Definitions:

Market Rate

The prevailing rate of interest available in the marketplace for securities or loans.

Bond Issue

The process of offering bonds for sale to investors by an issuer as a method of raising capital.

Discount

A reduction in the normal cost or price of a product or service, or the amount by which a bond is sold below its face value.

Amortization

The process of spreading the cost of an intangible asset over its useful life, thereby reflecting its consumption, depletion, or expense recognition over that period.