Which of the Following Is TRUE Regarding Social Media and Other

question 150

Multiple Choice

Which of the following is TRUE regarding social media and other communication technologies in a social media environment?

• A) Companies should limit their online presence to prevent online attacks and malicious campaigns.
• B) Customers who feel they have been treated unfairly like these sites because they can use the public exposure as leverage.
• C) Companies should respond to each and every rumour or negative information that appears in social media.
• D) Customers that voice their negative opinions in a social media environment can easily be erased from the sites.

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Definitions:

Single Factor

Single factor refers to an isolated variable that is considered or analyzed in a study, experiment, or assessment to understand its impact or significance in a given context.

Scenario Analysis

A method used to analyze and assess possible future events by considering alternative possible outcomes or scenarios.

Marketer

An individual or organization involved in the activity of promoting, selling, and distributing a product or service.