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When Developing Messages Conveying Negative Organizational News, One Should Match

question 54

Essay

When developing messages conveying negative organizational news, one should match one's approach to the situation. As a public relations executive at a multinational food company, what approach would you use when sending a message communicating to the public a recall of a batch of canned food that was found to have been contaminated with E. coli virus? Would you use the same approach to inform the public that you are discontinuing a certain line of cereals due to low demand? Why/why not?


Definitions:

Lofstrand/Canadian

Refers to a specific type of crutches with forearm support, commonly used in Canada.

Forearm Crutch

A type of support device used to assist with walking, which is held and supported by the forearm.

Crutches

Assistive devices used to transfer weight from the legs to the upper body during walking, typically used when a person is unable to use their legs fully.

Walker

A tool or device used to assist with mobility, typically a frame that is used by individuals who need additional support to walk.

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